UNITED NATIONS, Feb. 6 (Xinhua) -- The United Nations Children's Fund (UNICEF) on Tuesday called for urgent action to protect children from sexual exploitation, cyberbullying and the misuse of their private information.

"The potential of connectivity makes it easier for children to connect with their peers anywhere in the world. However, this connectivity puts them at risk of their private information, access to harmful content, and cyberbullying," said Sheldon Yett, UNICEF Pacific Representative, on the Safer Internet Day.

As outlined in The State of the World's Children 2017: children in a Digital World Worldwide, one-in-three internet users is a child, and yet too little is done to protect them from digital world perils.

"Every day, thousands of children are going online for the first time, which opens them up to a flood of dangers we are just coming to appreciate, let alone address," said Laurence Chandy, UNICEF Director of Data, Research and Policy.

"While governments and the private sector have made some progress in formulating policies and approaches to eliminate the most egregious online risks, more effort must be made to fully understand and protect children's online lives," he added.

UNICEF is working with governments in the Pacific to deliver cyber safety programs particularly in Tonga and Samoa and provide tips to parents on how to protect their children online.

"Collective action, by governments, the private sector, children's organizations, academia, families and children themselves, is needed to level the digital playing field and ensure safer internet spaces for children," Chandy noted.

The report underscores that everyone is obliged to protect children in the digital world, including governments, families, schools and other institutions, with a special note that technology and telecommunication industries have a significant responsibility to shape the impact of digital technology on children.

UNICEF is calling for renewed urgency and cooperation among governments, civil society, UN agencies and, most significantly, the private sector, to put children at the center of digital policy by coordinating global, regional and national responses; safeguarding children's privacy; empowering children online through more equitable access and digital literacy; and investing in better evidence about access, opportunities and risks for children online.

"As younger and younger children join the Internet, the need to have a serious discussion about how to keep them safe online and secure their digital footprint becomes increasingly urgent," Chandy said.